Turn your expertise into a conversation that moves the most senior people forward.
You know your subject. You have experience. This programme helps you bring that expertise into the room in a way that connects with executives, makes complex ideas clear and helps them decide what to do next.
Outcome: The confidence and capability to lead relevant, engaging executive conversations that support better thinking, clearer decisions and purposeful next steps.
Talk about your speakers or teamThis is not a presentation skills programme.
The Executive Engagement Programme is designed to build capability: adding new professional practices, refining existing ones and helping experienced speakers become even more effective with senior people.
Experienced speakers, subject-matter experts, customer-facing leaders and Executive Briefing Centre discussion leaders.
Two days of development plus three individual coaching sessions for each participant.
Build capability, not simply transfer knowledge.
What should executives be saying after a conversation with a discussion leader in your organisation?
The measure of a great executive conversation is not whether the slides were impressive.
It is what the people in the room are better able to do because the conversation happened.
You want executives leaving discussions thinking:
“We can’t wait to share this with the team.”
“The board needs to hear what we discussed today.”
“We are better equipped to make the decisions ahead of us.”
“That conversation changed how we are thinking about the issue.”
“We need to stay close to these people as we move forward.”
That is the standard the Executive Engagement Programme is designed to help discussion leaders work towards.
They learn how to draw executives into the conversation, centre the issues that matter to them, work intelligently with their questions and contributions, and use expertise in a way that gives the discussion fuel rather than slowing it down.
The aim is not simply to create engagement during the hour.
It is to create momentum beyond the room.
The best executive conversations create conversations after the conversation. They are shared with teams, taken to boards, revisited in leadership meetings and used to shape the decisions that follow.
For the organisation hosting those conversations, that can mean stronger executive sponsorship, deeper relationships, greater strategic relevance and a shift from being experienced as a vendor to being valued as a partner.
Are you developing your speaker pool — or just hoping they will be great?
Expertise is essential. But expertise alone does not create this experience.
The people leading your most important customer conversations need tools, practice and development specifically for the role they are being asked to play.
The Executive Engagement Programme helps experienced speakers become discussion leaders capable of creating the kind of executive experience people remember, repeat and actively want more of.
Develop the people responsible for your most important conversations.
Book a conversationTwo resources. One tool.
You and your audience have two resources to use: time and energy. Your tool is the quality of the conversation.
How you prepare, open, listen, explain and respond determines what you can achieve together. An agenda framed as questions gives the room something useful to explore. A clear outcome helps you judge when to keep exploring, when to move towards a decision and what needs to happen next.
What your people will develop
Preparation with purpose
Understand the executives, their priorities and the people they serve. Work with the account team to make your contribution relevant to the wider customer relationship.
Connection and clarity
Build rapport, listen carefully and make complex ideas accessible. Help people see why the conversation matters to them.
Confidence in the room
Lead with presence, invite participation and adapt as the discussion develops. Keep the conversation connected to its purpose and a useful next step.
Seven elements of Executive Engagement
Each element strengthens your ability to work with the people in the room and make your expertise useful.
You
Recognise what you bring, the role you are taking and the impact you want to have. Make a purposeful decision about how you will show up.
Excellence
Define what an excellent experience enables the customer to do. Look beyond your contribution to how the whole engagement serves them.
Diligent Preparation
Research the people and their context, test your assumptions and prepare with the account team. Build a map for the conversation that leaves room to respond.
Making THE Connection
Create rapport and establish relevance. Listen for what matters to the people in front of you and connect your expertise to their world.
Clear Messaging
Distil complex thinking into messages people can understand, remember and use. Make the significance of each idea clear.
Powerful Delivery
Use your presence, voice, structure and questions to hold attention and invite contribution. Make the opening purposeful and the next step clear.
Cast Off
Bring the learning together through practice and feedback. Develop the freedom to respond to the room while keeping hold of the purpose.
Develop the capability through practice.
We work with the conversations your people actually need to lead. Preparation, rehearsal, discussion and feedback help them turn ideas into choices they can make in the room.
The programme can support individual speakers, teams and Executive Briefing Centre speaker development and accreditation pathways. We will agree the scope around your audience, the experience of your people and what you need them to be able to do.
Experienced people. Meaningful development.
“Iyare is unarguably the best I have seen. His ability to connect with his audience, retain their attention and motivate them to participate is unmatched.”Mohammed Arif
Partner Strategy and Programs Manager, Microsoft Gulf
“Microsoft got a great event; more importantly, customers left feeling like they had personally progressed. Iyare’s involvement was called out by Microsoft CVPs as a differentiated approach that made the difference.”Mark Holmes
Senior Azure Product Manager, Microsoft UK
“It was incredibly valuable and engaging and you made the time fly by… some of the best sales training in my 32 year career.”Neil Martin
Azure Applications and Infrastructure Services Sales Specialist, Microsoft, Toronto
“I feel better for having attended and look forward to applying lessons learned. Even after 29 years in sales, there's always opportunity to improve… Microsoft is blessed to have you doing what you do.”Eric J. Mickels
Cloud & Data Platform Solutions, Microsoft Corporation
What do your executive conversations need to make possible?
If you have a speaker pool responsible for some of your organisation’s most important customer conversations, let’s talk about how deliberately you are developing them.
Start with a 30-minute enquiry conversation.
Book a conversation